Reference
Kim, H., Lee, K., and Baek, W-Y. (2020). Effect of celebrity athlete endorsement on sporting goods consumers’ brand passion and loyalty. Social Behavior and Personality, 48(5).
Email: [email protected]
Website: https://talkingolf.com/
Podcast: Play in new window | Download
Reference
Kim, H., Lee, K., and Baek, W-Y. (2020). Effect of celebrity athlete endorsement on sporting goods consumers’ brand passion and loyalty. Social Behavior and Personality, 48(5).
Email: [email protected]
Website: https://talkingolf.com/